My graphic design career took off in 2008, immediately following college, with a one-year contract at H&M in Sweden. I gained valuable experience in print production and design across various platforms, including the H&M magazine, website, and email campaigns.
During my time at H&M, I contributed to a diverse range of marketing activities, including print design, photo retouching, developing seasonal strategies, creating assets for print and digital catalogs, designing email campaigns and landing pages, PowerPoint presentations, and in-store banner advertising.
- Rachel Zoe
My passion for the fashion industry stems from its alignment with my clean, modern design aesthetic, which emphasizes the strategic use of white and negative space to create impactful advertising assets for product and promotional campaigns. I also enjoy directing photoshoots and overseeing photography and editing to effectively capture the desired look, feel, and purpose of each visual narrative.
