As Art Director at Western Digital, I developed a comprehensive understanding of driving brand narratives through diverse marketing channels.
My contributions encompassed a broad spectrum of activities, including strategic product design, directing and editing impactful photoshoots, crafting seasonal go-to-market strategies, producing engaging print and digital product catalogs, designing compelling sales tools and presentations, creating innovative packaging solutions, developing eye-catching in-store banner advertising, and executing effective social media marketing campaigns.
- Thomas Watson Jr.
As a Senior Designer/Art Director at JR286 Inc., a Nike licensee specializing in sporting goods and accessories, I oversaw and produced brand marketing assets for each new seasonal product launch. My work spanned various categories, including football, baseball, basketball, golf, and volleyball. For each campaign, I managed photoshoots for the new products, created lookbooks, directed the shoots, selected the final images, designed catalog covers, and developed other related marketing materials.
