Dakine

Snow +  Surf  +  Bike

My journey as Art Director at JR286 Inc. since 2018 has been incredibly rewarding, allowing me to work with world-renowned brands like Nike, Jordan, and Dakine. 

At JR286, I contributed to a wide range of marketing activities, including product design, directing and editing photoshoots, developing seasonal go-to-market strategies, creating print and digital product catalogs, designing sales tools and presentations, packaging design, in-store banner advertising, and managing social media marketing. 

  • JR286 Inc
  • Sporting Goods and Accessories
  • Design, Art Direction,
  • 2018 - Present
  • www.dakine.com
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"Get rid of everything that is not essential to making a point.".

- Christopher Neimann

As a Senior Designer/Art Director at JR286 Inc., a Nike licensee specializing in sporting goods and accessories, I oversaw and produced brand marketing assets for each new seasonal product launch. My work spanned various categories, including football, baseball, basketball, golf, and volleyball. For each campaign, I managed photoshoots for the new products, created lookbooks, directed the shoots, selected the final images, designed catalog covers, and developed other related marketing materials.     

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Dakine & Hansen Collaboration. 
Dakine backpacks and accessories have solidified their place as a staple among the younger generation and action sports enthusiasts. Known for their durability and functional designs, Dakine packs cater to a variety of needs, from everyday school use to specialized gear for snowboarding, skiing, and biking. The robust construction, combined with stylish aesthetics, resonates with those who lead active lifestyles.
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