Growing up, I had a keen eye for logos and visual design. I remember how the sight of a European milk chocolate logo, with its peaceful depiction of alpine cows, would instantly relax me. On the other hand, the iconic IBM and Apple logos always stuck in my mind.
That early fascination with powerful branding instilled in me a deep respect for visual communication, which is why I'm now in this industry. I'm passionate about the impact of visuals, composition, and color.
- Paul Rand
In my 14+ years as an art director, I've developed a comprehensive portfolio of logos and brand identities, serving clients spanning from fledgling startups to major industry players. It's difficult to single out a favorite, as each project represents a dedicated journey of creative exploration. The deep involvement in every stage, from concept to completion, fosters a lasting appreciation for each design.
