Innovative and results-driven Senior Art Director with 12+ years of experience leading brand strategy, integrated campaigns, and cross-functional creative execution. A multidisciplinary problem-solver who crafts bold, emotionally resonant, and conversion-focused visuals across digital, print, and motion platforms. Proven success directing large-scale campaigns or executing hands-on with precision and speed. Expert in storytelling through graphic systems and motion design, particularly in sports and performance marketing. Global clients include Nike, Jordan, Ancestry, Dakine, Western Digital, Guess, H&M, and more. Adept at mentoring teams, managing priorities, and streamlining workflows using advanceddesign tools to deliver impactful, business-driven creative.
• Innovated seasonal product storytelling that elevated visual communication strategies across sports marketing initiatives, driving higher engagement and brand resonance • Crafted high-impact marketing materials that set industry standards, leveraging UI/UX principles for seamless cross-platform delivery • Spearheaded motion deliverables and fostered collaboration with the creative team and cross-functional teams to produce compelling visual narratives • Managed and guided a creative team, aligning visual storytelling and motion deliverables with overarching project goals and timelines
• Led visual direction for monthly marketing campaigns, emphasizing accessibility and user experience ensuring ADA compliance. Implemented effective design solutions forcross-functional teams to enhance integrated marketing solutions • Increased user engagement by 25% with strategic creative assets aligning with business impact, utilizing tools like Adobe Creative Suite and emphasizing storytelling • Delivered cross-platform digital assets focusing on creative concepts and branding, ensuring campaign visual systems consistency across touch points
• Produced a transformative website redesign emphasizing responsive design and ADA compliance, strategically increased web traffic by 45% and boosted conversion rates by 20%, showcasing the impactful application of UX/UI principles. • Crafted D2C email campaigns utilizing strategic UX/UI principles, achieving a remarkable 28% open rate and 35% CTR. • Executed comprehensive branding and promotional campaigns synchronized with industry trends, enhancing business impact and visual storytelling techniques, vital for creating compelling campaign visual systems and creative assets
• Oversaw UI/UX design ensuring accessibility standards and responsive design principles for digital marketing materials and in-store visuals • Led a comprehensive website redesign for both desktop and mobile platforms, prioritizing effective design-to-development handoff to maintain communication skills across the creative team
• Creative Strategy • Visual Storytelling
• UI/UX Design • Branding
• Motion & Video
• Cross-Functional Team Collaboration • Packaging Design
• Social Media · Adobe
Creative Suite · Figma
• AI Tools & Prompt Engineering
• Leadership And Direction of Creative Teams
• Brand Strategy, Guidelines, and Storytelling
• Big-Picture Thinking • Client Presentations
• Agency and Multi-Client Work
• Concept to Execution Campaigns