- Mobile App/Dashboard Campaign
The Eversmart mobile app and dashboard were developed for a longtime client I had previously partnered with on another business and website. They returned with a new venture that needed end-to-end UI design and branding support. I began by designing the logo and building a complete brand style guide, which included color palettes, font selections, lifestyle photography, and a cohesive visual direction for both the UI and UX.
The entire design phase took about one month, and shortly after, we successfully launched the site and entered the market within a few additional months.
- Mobile App
TruConnect, As an Art Director at TruConnect from January 2012 to May 2015, I was responsible for overseeing all aspects of the company’s visual identity, including UI/UX, digital marketing, packaging, and in-store visuals. A key achievement during this time was leading the complete redesign of the company’s website for both desktop and mobile platforms, significantly enhancing the user experience and visual appeal.
- UI Design
UI design goes beyond simply making a product look appealing—it’s about creating a clear, engaging, and functional interface that guides users intuitively. It focuses on visual details such as color schemes, typography, icons, and layout, while also shaping interactive elements like buttons, menus, and navigation systems. Together, these elements build a consistent look and feel that supports usability and strengthens brand identity.
As a freelancer in 2024, I partnered with a cryptocurrency and digital coin company to establish their visual presence. My responsibilities included designing their logo and a concise one-page website, all while integrating their pre-selected brand colors. The core objective was to create a strong identity that reflected their digital wallet and coin services. The design process spanned one month, culminating in a successful launch within two weeks. Additionally, I developed and executed social media and landing page campaigns that achieved their objectives. ,