- UI&UX Design Campaign
The Venue Marketplace project was a fast-paced, dynamic experience. I was brought on as a contractor to help the startup design both the website and mobile app with a focus on engaging customers around premium products. The user flow was strategically crafted to first drive credit applications, then guide users toward curated promotions and bundles they could purchase over time using approved credit.
The design phase took around two months, during which I closely collaborated with an overseas development team. From coding to QA, bug fixes, and final testing, the full build and launch cycle spanned about six months. Within just a few weeks of launch, we began seeing revenue and the platform proved to be a successful e-commerce venture.
- Mobile App/Dashboard Campaign
The Eversmart mobile app and dashboard were developed for a longtime client I had previously partnered with on another business and website. They returned with a new venture that needed end-to-end UI design and branding support. I began by designing the logo and building a complete brand style guide, which included color palettes, font selections, lifestyle photography, and a cohesive visual direction for both the UI and UX.
The entire design phase took about one month, and shortly after, we successfully launched the site and entered the market within a few additional months.
- Website design & Branding
As a freelancer in 2024, I partnered with a cryptocurrency and digital coin company to establish their visual presence. My responsibilities included designing their logo and a concise one-page website, all while integrating their pre-selected brand colors. The core objective was to create a strong identity that reflected their digital wallet and coin services. The design process spanned one month, culminating in a successful launch within two weeks. Additionally, I developed and executed social media and landing page campaigns that achieved their objectives.
UI design is about the look and feel of a product's interface. This includes visual elements like colors, typography, and icons, as well as interactive elements like buttons and menus.
UX design is about the overall experience a user has when interacting with a product or service. This includes usability, accessibility, and enjoyment.