Diamond Club is a premier online marketplace for diamonds and fine jewelry, dedicated to elevating the jewelry shopping experience.

As a contractor, I spearheaded the UI/UX design and rebranding of their website. Working with an existing purple brand color, I deepened its hue to evoke a luxurious feel, ensuring customers associate the site with high-end diamonds for their loved ones. The design and rebranding process spanned two months, culminating in a successful launch after a total of three months of dedicated work.   

As a Senior Visual Designer and Art Director at Diamond Club, I've been deeply immersed in shaping our social media advertising presence. My involvement has spanned the entire creative process, from conceptualizing compelling visual narratives to meticulously crafting content that resonates with our discerning clientele. A key part of my role has been to analyze customer behavior, meticulously studying engagement metrics and product interest to identify which pieces and collections truly captivate our audience. This data-driven approach directly informed our promotional strategies, enabling me to direct the creation of tailored visuals and campaigns for various paid media channels, ensuring our dazzling diamonds reached the right eyes at the optimal moment.